About us
Who are we?
Pure Recycle is a start-up company based in Tampere, Finland. We use a flexible production system designed in-house. Our people are full of spunky perseverance (in Finland, we call it “ Sisu”).
For years, we have dreamed of inventing a small device for recycling cans and plastic bottles. The dream has become a reality in the form of a smart, small, and cost-efficient innovation for all types of businesses and public locations.
Countries with deposit systems already in place achieve far better results both in quality and in efficiency when it comes to recycling. Hopefully, others will follow towards a greener future of the circular economy. The many challenges in the recycling of cans and bottles are ongoing, and millions of tons of valuable materials are disposed of and wasted globally. The Pure Smart Crusher is a smart and cost-efficient solution in keeping aluminum and plastic away from our oceans and nature. The challenge is global, and therefore it is best to make it visual for what is about to follow.
Countries with deposit systems already in place achieve far better results both in quality and in efficiency when it comes to recycling. Hopefully, others will follow towards a greener future of the circular economy. The many challenges in the recycling of cans and bottles are ongoing, and millions of tons of valuable materials are disposed of and wasted globally. The Pure Smart Crusher is a smart and cost-efficient solution in keeping aluminum and plastic away from our oceans and nature. The challenge is global, and therefore it is best to make it visual for what is about to follow.

Our team

Olli Salonen
CEO

Kari Almen
COO

Marcus Toivonen
Design Engineer

Tuukka Pasanen
Technical Engineer

Toni Pohjalainen
Operational support
Board of directors (BOD)

Hannu Lahtinen
Member

Sami Jarske
Member

Jari Pasanen
Chairman